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Grand Pappy Initiative
Kids pay attention when they know they’re going to have to teach Grand Pappy. Or Grand Mammy. Once a week, a child teaches a grandparent something they learned in school, and the grandparent records the moment in a simple online form called the Grand Pappy Form. Once a week there’s a visit or a video call. The kid has one job: teach Grand Pappy or Grand Mammy something they learned at school that week. The grandparent has one job: ask two questions and put the answers into th
undergroundfreelan
Nov 24, 20253 min read
The Incremental Change: A Grounded Theory Study of Authentic Business Brands
This study captures insights from businesses with authentic online brands. The goal is to generate new theory and practical models for...
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Sep 21, 20253 min read


What is an Ambient Explainer Video?
The Ambient Explainer is an affordable, effective way to get video content for your online brand. It's a type of video that has ambient...
undergroundfreelan
Sep 17, 20251 min read


AI strategies for Restaurants
AI for Restaurants (18 Strategies) Most food and beverage teams do not need a platform overhaul. You need specific fixes that stack and...
undergroundfreelan
Sep 7, 20251 min read


Shopify Secret Weapon: The Ambient Explainer Video
How minimalist visuals + captions unlock more sales on silent-scroll mobile Life-hack for Shopify store owners. Grab your phone, go to...
undergroundfreelan
Aug 4, 20252 min read


Simple Video Service ($89)
What you get for $89 Two AI‑generated versions – pick the one you like. Script fidelity – I follow your script word‑for‑word. Custom...
undergroundfreelan
Jul 22, 20251 min read
The 10-Week Incremental Progress Plan
The participant sets a a goal to achieve in a period of ten weeks. Then, it begins: 3-minutes/day for the first 10 days. 1-3 hours/week...
undergroundfreelan
Jul 20, 20252 min read
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Jun 7, 20250 min read
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Jun 4, 20250 min read
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Jun 1, 20250 min read


Try the "AI Brainstorm" (for Business Owners)
Competitors might be quietly surpassing you. They're trying a lot of the new AI tools, and soon they'll find ways to offer customers...
undergroundfreelan
May 31, 20252 min read
Spice Up Your Mexican Restaurant Brand with Reddit Marketing
Why Branding Matters for Your Mexican Restaurant Running a Mexican restaurant in a bustling city is no small feat. With competition...
undergroundfreelan
May 17, 20254 min read


Authentic Video Branding: Small Budget, Big Trust
The Psychology of Realness Most of us scroll past slick commercials before the first drone shot has faded. Evolution, it turns out,...
undergroundfreelan
May 8, 20252 min read


Your café brand is making a promise.
A cafe is not like other food establishments. The brand campaign will carry a different kind of promise. Other food establishments can...
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May 8, 20253 min read
undergroundfreelan
Feb 15, 20250 min read
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